Keith Crouch

Managing Partner

Over the past 34 years, Keith has acquired marketing and sales expertise with a number of corporations and has a proven track record for increasing market share and revenue. During this experience, he has developed and nurtured many valuable relationships with major grocery companies, natural retailers, club channels (e.g., Costco, Sam’s Club, etc.), convenience stores, drug chains, and food & beverage distributors in the US and foreign countries. He is a CPG Sales and Marketing leader with in-depth expertise in branded and private label product launches. He managed global brand portfolios of over $1.0B across grocery, mass, drug, c-store, and direct to consumer channels. Keith has owned, operated, and worked with many top-level companies. He has been fortunate enough to enjoy a dynamic award-winning sales and management career that has included aiding in the successful growth of a variety of well know firms and brands that include: Kraft Heinz, Quaker, Nabisco, Nestle, PepsiCo, Anheuser Busch, Diageo, Constellation Brands, JM Smucker Company, Pernod Ricard, McCormick Corporation, ConAgra Foods, and McKesson. Keith has a history of providing customers with unique category specific solutions and innovative marketing through global sourcing of new product suppliers, ingredients, technologies, and packaging options that advance product positioning, improve retail partner profitability, and increase sales. Keith has proven leadership and business development skills in diverse roles in national/regional brokering and account management in food, beverage, beer, wine, spirits, and health beauty care sectors. He has demonstrated abilities in the management of multiple projects with cross-functional teams, brand ambiguity, market initiation, and product innovation. He is internationally recognized as a sales and marketing leader within multiple industries.